Project Proposal
Reboot x Cartesia
This document outlines the initial scope for the project based on the information currently available. The timeline reflects our best estimate, informed by experience and quality standards.
Modular videos - Suggested approach
To support a high volume of paid ad videos, we'll build a set of templates using modular animated graphics and text, allowing us to generate iterations at speed, without building new animations from scratch each time.
Variation comes from three levers: duration, messaging/copy, and recombining a fixed set of visuals from a shared library.
Details
1 week turnaround
Templates with variation of graphics and text
Up to 15-20 videos per month
Requirements
Copywriting and design files in advance
Example in terms of complexity of Modular Videos
Motion Film
One-off pieces, built with custom visuals and animation rather than drawn from the shared library.
Minimum of 6 weeks of production spanning from script (provided by the client and adjusted accordingly) to storyboard, animation, sound and delivery.
*Timeline depends on final complexity once we have the brief.
Details
6+ weeks turnaround
40-50 second video
Custom animations and transitions
Example of Motion Film (Having as reference videos of 45 to 60 seconds)
Scope
Team
Timeline
Rate
Communication
The best projects are built on strong, meaningful collaboration. To support that, we'll hold a weekly recurring meeting where we share project updates and gather first reactions and feedback.
Between weekly meetings, we'll stay connected through a dedicated Slack channel with the relevant members of the Reboot team. This space will be used for ongoing discussion, quick updates, and questions.
This document contains confidential information. Please do not share it publicly without prior approval from Reboot.